Following the success of their original CatholicsComeHome.org Diocesan Partner Initiative a year ago in Advent 2009, the Archdiocese of Chicago is partnering with CCH once more to air a second round of commercials this Advent 2010. The Catholic New World reports below:
August 15, 2010
Catholics Come Home, round two
There’s a way of life where simplicity brings joy, and humility leads to happiness. Where we learn that less is more and in giving we receive.” So begins the new 60-second television commercial “Home” that will lead the archdiocese’s second Catholics Come Home initiative, which is expected to run in late Advent through the Christmas season.
This second round of Catholics Come Home will be a semi-scaled down version from last year, said Nancy Polacek of the Office for Evangelization.
“This one is more about living your faith. It’s much more personal,” said Polacek.
The new 60-second commercial, produced by Catholics Come Home Inc., an independent, non-profit based in Georgia, will run in English, Spanish and Polish and will be supplemented with commercials from last year, which will be edited to include footage of the Catholic Church in Chicago.
Last year the commercials ran every day for 5 1/2 weeks but this year they will be targeted toward best viewing times in the Chicago area.
The dioceses of Joliet and Rockford joined in the last Catholics Come Home initiative. At press time, talks were ongoing with those dioceses about participation this year.
New this year will be a multi-media component with YouTube videos and social networking. Support for Hispanic Catholics also will be strengthened.
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