CATHOLIC TV ADS REACHED MORE VIEWERS THAN SUPER BOWL

CATHOLICS COME HOME® ADS REACHED MILLIONS MORE TV VIEWERS
THAN SUPER BOWL

Atlanta (Roswell), GA, February 9, 2012—During the recent Christmas season, most Americans witnessed a first in television and Church history: the national, prime-time network debut of empowering Catholic evangelization messages, from Catholics Come Home®.

These inspiring evangomercials™ were broadcast 546 times from December 12, 2011 to January 13, 2012, reaching viewers across the entire United States and airing in every diocese.  Nielsen data indicates that as many as 125 million Americans were exposed to the ads an average of 9.7 times.  The cost to reach 125 million souls ten times…just 2¾ cents per person.  In comparison, the Super Bowl reached only 111.3 million viewers just one time.

The most popular networks of CBS, NBC, Univision, TBS, USA, TNT, CNN and many other top cable networks broadcast the Catholics’ welcoming invitation on their most popular programs. The NBC Nightly News, 60 Minutes, Law and Order, The Today Show, Letterman, The O’Reilly Factor, Kennedy Center Honors, NCIS, all major college football bowl games on Dish Network, and other top shows carried the 30 and 60 second Catholic messages.  “TV is still king of the media world,” said Mark Gray of CARA.

Filled with the history, beauty, spirituality and accomplishments of the Catholic Church, this initiative of the New Evangelization evokes common responses from three main groups of viewers:

  • Current Catholics say:  “When I saw the ads, I felt proud to be Catholic!” 
  • Inactive Catholics say:  “I feel like God was personally inviting me back
    to church.”
  • Non-Catholics say:  “I didn’t know that about the Catholic faith.  I want to know more.”

“The Catholics Come Home campaign has been very successful.  I believe that it is one of the most powerful evangelization moments that we have had in several decades, shared Archbishop Gregory M. Aymond, Archdiocese of New Orleans.

The national Catholics Come Home campaign is a great example of using modern media to serve the New Evangelization; both to reach out to those inactive in their faith, and to animate active Catholics to share their faith.  The beauty of the images and the compelling narrative of the commercials remind fallen away Catholics of God’s immense love for them and of their home in the Catholic Church,” said Bishop Thomas Olmsted, Diocese of Phoenix.

When parishes ask returnees, “why did you come home?,” the overwhelming answer has consistently been, “because you invited me”.  With the support of many individual donors, Catholics Come Home is taking the initiative to invite these “missing” family members back home.  “When we invite them home, the Holy Spirit opens the door,” said Catholics Come Home® president and founder, Tom Peterson.

These beautifully done invitations to return to the practice of the Catholic faith are outstanding examples of the New Evangelization.  Thanks for helping us bishops and priests to reach out to so many of our brothers and sisters in the faith,” commented Bishop Michael Sheridan, Diocese of Colorado Springs.

Catholics Come Home® has launched successful evangelization initiatives in 33 US dioceses and archdioceses helping to increase Mass attendance, often significantly.  Catholics Come Home® continues to work in partnership with dioceses airing local TV evangelization media campaigns during the seasons of Advent/Christmas and Lent.  Future plans for the apostolate include developing and airing new commercials.

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To receive a copy of the ad for media broadcast or to schedule an interview with Tom Peterson, President and Founder of Catholics Come Home®, please contact Yvonne Marchese, Executive Director, at 678-585-7886 x101, or by e-mail to yvonne@catholicscomehome.org


CatholicsComeHome.org
is a 501(c)(3) non-profit media apostolate, dedicated to producing and airing Catholic evangelism television ads on local, national and international television networks.  Catholics Come Home® is guided by a 26 person
Advisory Board, including Cardinal Seán O’Malley, Bishop James Conley, Bishop Thomas Olmsted, Bishop Michael Sheridan, Bishop Jaime Soto, and other highly respected theologians and Catholic business executives.

Evangomercial is a trademark of Catholics Come Home, Inc.

New Orleans Continuing the Catholics Come Home Outreach with Archdiocesesan-wide Confessions This Sept 14th

Archbishop Aymond of New Orleans announced that there will be Archdiocesan-wide evening confessions available on September 14th to continue the outreach associated with their recent Catholics Come Home® diocesan partner campaign this past Lent.

Read excerpts below from The Clarion Herald, Official Newspaper of the Archdiocese of New Orleans:

clarion_blog_header

Archdiocesan-wide confessions set
for Sept. 14

Written by Archbishop Gregory M. Aymond

Archbishop Gregory M. Aymond Every church in the archdiocese is scheduling confessions for Sept. 14, beginning at 7 p.m. How did this archdiocesan initiative come about?
It was the result of two discussions. When we were talking about the Catholics Come Home program in Lent, we wanted to make sure that people who had been away from the church not only felt welcomed back to the family table but also to the sacrament of penance and to all of the blessings of the Catholic Church. There is great power in the sacrament of penance. God touches our brokenness and heals us and gives us new life. We were talking about how the number of confessions across the archdiocese probably would increase. That led into a discussion that sometimes we may not be making confession available at the most convenient times for people to come…But the question is, how can we make it more available, given that it is such an important part of our tradition and such an important practice that Jesus calls us to. He calls us to bring our brokenness to him.
What suggestions would you have for Catholics who have not been to confession in quite awhile?
I think they should go into the confessional and simply say, “Father, I haven’t been to confession in a long time, and I might need some help. Could you help me examine my conscience? Could you help me go through the sacrament step by step because it’s been a long time?” All of us as priests have had those opportunities, and it really helps for a person to get that out. We as priests need to help them to feel more comfortable. That puts more responsibility on priests, but that allows us to walk with them.

Have you seen an increase in confessions since the Catholics Come Home program?

We asked pastors to evaluate the Catholics Come Home program, and without any hard statistics, their feeling was that confessions this past Lent were more than usual. Also, people outside of confession have said to me that they used the reminders provided by Catholics Come Home as a catalyst to go to confession. Catholics Come Home not only invited people back to the church who had been away for awhile but also reinvigorated active Catholics to become more appreciative of their faith and live their faith more deeply. In these very busy times we tend not to think of confession. Confession can take us out of our comfort zone because we go before God and another human being, who is representing Christ and the church, and we recount our wrongdoing. But confession is a rich sacrament where we experience God’s mercy.

To read the entire story, visit The Clarion Herald website

Catholic News Agency (CNA) Reports: Archbishop Aymond of New Orleans Launches Blog in Preparation for CatholicsComeHome.org


New Orleans archbishop launches video blog to reach Louisiana Catholics

New Orleans, La., Aug 25, 2010 / 01:07 am (CNA).- Archbishop of New Orleans Gregory Aymond has launched a video blog to deliver weekly messages to area Catholics. His first message reflects on his hopes for the future and what he has learned in his first year an archbishop. His next video will mark the fifth anniversary of Hurricane Katrina.

“On most days it’s hard to believe it’s been a year already,” Archbishop Aymond says in his first video. He added that it was his “humble privilege” to serve as archbishop, especially since he is the first native son of New Orleans to hold the office in over 200 years.

He also admitted that he has not been to all the parishes of the archdiocese as he had hoped he would, but he intends to fulfill the promise he made.

Speaking of the state of the archdiocese, he said “the Catholic Church is alive and well” and continues to be a “strong, strong presence” in New Orleans and beyond.

The archbishop has said he has been “overwhelmed” by the fraternity of the priests and by the “wonderful welcome” he has received from the priests, religious and laity.

Turning to the challenges facing the Archdiocese of New Orleans, Archbishop Aymond cited rebuilding from Hurricane Katrina, responding to the effects of the Gulf oil spill, and addressing those hurt by the archdiocese’s pastoral plan to reorganize its churches.

Discussing his goals for the future, the archbishop said he would like to “tweak” the pastoral governance structure better to serve parishes and Catholic institutions and would like to build on the “wonderful relationships” he has formed.

He added that he would like the archdiocese to have a local synod.

The archbishop also advocated continued outreach to those who are away from the Church, noting the “Catholics Come Home” campaign planned for Lent 2011.
click here to read entire CNA Article

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