Abortion Case Plaintiff Pro-Life TV Commercial Precedes "Big Screen" Debut

Abortion Case Plaintiff Pro-Life TV Commercial
precedes”Big Screen” Debut
Norma McCorvey’s Sanctity of Life Ad Seen By Millions

May 17, 2011 (Atlanta, GA) The Hollywood Reporter announced that Norma McCorvey, aka “Jane Roe”, the plaintiff in the landmark Supreme Court case Roe v. Wade, will play the role of a a pro-life woman in the upcoming abortion themed movie, “Doonby.”  Long before her upcoming movie role, McCorvey starred in a pro-life TV commercial seen by millions.  The “Norma” commercial was created by VirtueMedia.org, a Catholic pro-life apostolate founded by Tom Peterson.

McCorvey states in the television message, “Back in 1973 I was a very confused twenty-one year old with one child and facing an unplanned pregnancy.  At the time I fought to obtain a legal abortion, but truth be told, I have three daughters and never had an abortion.”  She continues with, “upon knowing God, I realized that my case which legalized abortion on demand was the biggest mistake of my life.”  McCorvey is now an active Roman Catholic.  McCorvey concludes the PSA style message by compassionately saying, “you read about me in history books, but now I am dedicated to spreading the truth about preserving the dignity of all human life from natural conception to natural death.”

The “Norma” commercial has been seen by millions of viewers when it debuted nationally in 2009 and 2010, and also continues to air regionally across the U.S. in markets like Colorado Springs, Phoenix, Lexington, Omaha, and others.

Alan E. Sears, CEO of the Alliance Defense Fund responded to the commercial saying, “Norma McCorvey’s testimony is an incredible example of God’s redeeming grace.  I commend Norma for her courage to speak out on the evils of abortion and pray that her redemptive story will touch hearts and change minds.”

The “Norma” commercial is available to air locally in partnership with VirtueMedia, and can also be shared by social media  via YouTube.


VirtueMedia, Inc. is a 501(c)(3) national not for profit media organization, founded in 1998 by Tom Peterson, who is also founder and president of Catholics Come Home® media evangelization apostolate.  VirtueMedia.org is dedicated to producing and airing powerful and life-saving television ads, radio commercials and educational films that air on national, local and international television networks.

To partner to air “Norma” or other VirtueMedia commercials, contact Susan Gerdvil, Program Director at susan@virtuemedia.org, 678-585-7814 x106.
For more information, or to schedule an interview with Tom Peterson, contact Yvonne Marchese, Executive Director at yvonne@virtuemedia.org, 678-585-7814 x101, or by mail to: VirtueMedia, PO BOX 1802, Roswell, GA 30077.