COACH HOLTZ EVANGOMERCIAL… A WINNER IN COLLEGE BOWL GAMES!

COACH HOLTZ EVANGOMERCIAL…A WINNER IN COLLEGE BOWL GAMES!
Will Air During NFL Playoff this Sunday, Too

January 10, 2013– Atlanta (Roswell), GA —The newest Catholics Come Home® ad featuring beloved Coach Lou Holtz took the nation by surprise during college bowl week, reaching 70 million homes in over a dozen bowl games, with the largest audience viewing the National BCS Championship (Notre Dame vs. Alabama), January 7, 2013.  “The prayers of many Catholics have been answered,” said Tom Peterson, founder and president of Catholics Come Home, Inc.

Coach Lou Holtz rallying half-time pep-talk urging viewers to focus on heaven and partake in scripture and the Sacraments of the Catholic church, created an incredible buzz across North America.  The message drove thousands of viewers to learn more about Jesus and His Church at www.CatholicsComeHome.org.  Faithful Christians embraced the message, saying:

  •  Although I am not a Catholic, I am thrilled and encouraged by the “Catholics Come Home” commercials.  Thank you for putting religion in the forefront.   With everything going on in today’s society, faith is more important than ever.  Thank you for your campaign.  It is appreciated by Catholics and Protestants alike. –Tina
  • Saw Lou Holtz do your commercial twice so far during the Rose Bowl Game! It’s excellent… gave me goose bumps! ! It brought me to your site. –Ramon
  • Really enjoyed Lou Holtz`s ‘coming out for Christ’ on ESPN before the Florida football game. It was truly inspirational and far more important than the football game. Bob
  • Your TV commercial is an outstanding testimony to the mission of the Catholic Church, I commend you for this, especially with the football analogy. Thank you for this tremendous Catholic outreach. Al

Even the secular press and the Mormons loved the Ad!

  • The Washington Postit’s genius placement and messaging.
  • Deseret NewsThe divine pep talk is the newest “evangomercial” from Catholics Come Home…a well-timed commercial.

What’s Next?
Watch for the Catholics Come Home® “Coach Holtz” evangomercial™ to air as the spot right before the kick-off in the Falcons playoff game this Sunday January 13 c. 1:00 pm EST on Fox 5 Atlanta.  More than a dozen other airings will follow in prime-time next week in CCH’s headquarters home of Atlanta, Georgia, including spots at the end of the season premier week on American Idol, January 16th and 17th.

Catholics Come Home® is also working on a strategically placed national network airing of their most popular ad “Epic during Lent, with a massive blitz during Holy Week and finale on Easter Sunday.
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To schedule an interview with Tom Peterson, President and Founder of Catholics Come Home®, please send email request to spokesperson@catholicscomehome.org.   

Links to:

CatholicsComeHome.org is a 501(c)(3) non-profit media apostolate, dedicated to producing and airing Catholic evangelism television ads on local, national and international television networks.  Catholics Come Home® is guided by a 30 person Advisory Board, including Cardinal Seán O’Malley, Bishop James Conley, Bishop Thomas Olmsted, Bishop Michael Sheridan, Bishop Jaime Soto, and other highly respected theologians and Catholic business executives.

Evangomercial is a trademark of Catholics Come Home, Inc. Catholics Come Home® is a Federally Registered Trademark of Catholics Come Home, Inc.


The Image/Random House book entitled, “Catholics Come Home…God’s Extraordinary Plan for Your Life” authored by Tom Peterson, with Foreward by Dr. Scott Hahn, is available for pre-order on Amazon.com.

CATHOLICS COME HOME AIRS SUPER BOWL-STYLE TV AD

CATHOLICS COME HOME
AIRS SUPER BOWL-STYLE TV AD
During College Football Bowl Week

December 27, 2012– Atlanta (Roswell), GA —They say football is like a religion for some die hard fans, that’s why Catholics Come Home® plans to air a new national television commercial during college football bowl week, and ending with the BCS National Championship (Notre Dame vs. Alabama), Jan. 7, 2013.

This one-of-a-kind ad features legendary football Coach Lou Holtz delivering a rallying half-time pep-talk.  In the 30-second commercial, Holtz coaches viewers to “the goal in life – heaven.” He is an ideal person to deliver the message, since Holtz is a devout Catholic and well-known veteran of goals, coaching Notre Dame to the National Title in 1988 during their last undefeated season.  

Catholics Come Home® Founder and President Tom Peterson says, “Faith is not a spectator’s sport; it must be lived…it’s interactive!”  This is why his non-profit is trying a new play with the goal of winning loyal fans for Jesus and the Church.

When Peterson was asked how this campaign would be funded in a sluggish economy, he replied: “With God, all things are possible!  After all, the Holy Spirit inspired me to write this script more than a year ago, long before Notre Dame ever played its first game of their undefeated season.  Then by God’s grace, I ran into Coach Holtz last July in the Los Angeles airport, inviting him to star in this evangomercial™. So you can understand why I’m confident that God is watching over us and has a wonderful plan in store!”

Some football experts do not think Notre Dame has a prayer of winning against the SEC powerhouse, Alabama, who won the BCS Championship last year.  While Peterson, who is a loyal Georgia Bulldogs fan, has not divulged who he is cheering for in the BCS title game, he is certain who will win: “All those viewers who follow the wisdom of Coach Holtz—keeping focused on the goal in life: Heaven. They will be the true winners when their final down is played.”

The new Catholics Come Home® evangomercial will air in various markets and programming throughout the United States, reaching an estimated 70 million households between December 27, 2012 and January 8, 2013.

In December 2011 through January 2012, Catholics Come Home® aired their first national television campaign on cable, satellite and major television networks, including CBS, NBC, Univision and others, reaching over 125 million viewers 10 times each, according to Neilsen data.  In the 35 regional dioceses where CatholicsComeHome.org and CatolicosRegresen.org (Spanish) ads have aired, many dioceses who conducted census comparisons reported an average increase in Mass attendance of 10 percent.  Some dioceses have reported results of a nearly 18 percent increase following the Catholics Come Home® airings, along with other benefits like: stronger Catholic identity, increased participation in the Sacrament of Reconciliation, increased tithing and volunteerism, and a stronger desire to go deeper into the faith.  Current regional Catholics Come Home® evangelization campaigns are also airing in Cincinnati, Vancouver (Canada), New Orleans, Colorado Springs, and Venice, Florida, through the New Year.

Perhaps the new Catholics Come Home® football themed ad will help motivate some loyal football fans and their families to set a New Year’s resolution of coming home to weekly Mass and the Catholic Church!

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To schedule an interview with Tom Peterson, President and Founder of Catholics Come Home®, please send email request to spokesperson@catholicscomehome.org.   Links to:

CatholicsComeHome.org is a 501(c)(3) non-profit media apostolate, dedicated to producing and airing Catholic evangelism television ads on local, national and international television networks.  Catholics Come Home® is guided by a 30 person Advisory Board, including Cardinal Seán O’Malley, Bishop James Conley, Bishop Thomas Olmsted, Bishop Michael Sheridan, Bishop Jaime Soto, and other highly respected theologians and Catholic business executives.

Evangomercial is a trademark of Catholics Come Home, Inc. Catholics Come Home® is a Federally Registered Trademark of Catholics Come Home, Inc.


The Image/Random House book entitled, “Catholics Come Home…God’s Extraordinary Plan for Your Life” authored by Tom Peterson, with Foreward by Dr. Scott Hahn, is available for pre-order on Amazon.com.