Catholic New World Newspaper for the Archdiocese of Chicago reports ‘Next Catholics Come Home Effort begins Dec. 17'

The Archdiocese of Chicago is partnering with CCH once more to air a second round of commercials which will begin in less than 2 weeks!  The Catholic New World reports below:


Next Catholics Come Home® effort begins Dec. 17 This year’s ads emphasize personal nature of faith rather than church history

By Michelle Martin


The Archdiocese of Chicago will join the Joliet and Rockford dioceses once again to invite those who have left the Catholic Church to come home. This year, the invitation is more personal.

The three dioceses will again collaborate on a television advertising campaign starting in Advent. This time the centerpiece of the campaign, an ad called “Home,” and the ad called “Epic,” which ran last year, include video clips of people and scenes that will be familiar to Chicago- area Catholics, said Nancy Polacek, coordinator of Catholics Come Home® for the archdiocese.

Archbishop Gustavo Garcia-Siller, installed Nov. 23 in San Antonio, did the voice-over for the Spanish version of the Home ad when he was a Chicago auxiliary bishop, and a local Polish man voiced the Polish ad, Polacek said.

Personal invites

But just as important as the advertising campaign are personal invitations to church from practicing Catholics.

“Every person in every parish is on for an invitation,” Polacek said. “Father (Lou) Cameli says we are called to evangelize, but we don’t know what that means. It means connection.”

This year’s ads emphasize the personal nature of faith rather than the history of the church, Polacek said.

“We have this spiritual longing,” she said. “That’s what this ad (“Home”) appeals to.”
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Visit each day as part of your Advent preparation to grow in your faith and knowledge of Christ’s Catholic Church!

What happens when the Catholic Church uses modern media to evangelize? – Archdiocese of Chicago Blog

The Archdiocese of Chicago is kicking-off their second year of airing Advent TV commercials in the Archdiocese of Chicago, the Diocese of Rockford, and the Diocese of Joliet begining this December 2010. Nancy Polacek is the coordinator of Chicago in the Office for Evangelization, check out her latest blog below:

arch chicago logo BLOG

Catholic Chicago Blog

Hosted by the Archdiocese of Chicago

October 2010

nancypolacekWhat happens when the Catholic Church uses modern media to evangelize?

According to surveys sent in after the Catholics Come Home ads went off the air last January, people really did “come home.”  Parishes reported that after the five weeks of television ads combined with their outreach efforts, more people were attending Mass and participating in the Sacrament of Reconciliation.  An unexpected benefit to the television ads was that active parishioners felt a renewed sense of pride and Catholic identity because of the positive portrayal of the Church on TV.

Get ready for a new ad this year.  Once again you’ll see beautiful images and hear the signature music behind all of the Catholics Come Home ads, but this one may surprise people.  American television doesn’t usually send messages like, “simplicity brings joy and humility leads to happiness.”  While those statements are quite counter-cultural on their own, they will really stand apart when heard next to the usual Christmas advertisements that focus on buying more products to achieve happiness.

This year the focus on Catholics Come Home ads are part of the Archdiocesan evangelization efforts that will take a more personal approach.  The ad called “Home” mentions the peace and forgiveness that comes from faith.  Parishes will take advantage of this media event to promote ways that individuals can develop a deeper faith through prayer and the Sacraments.

The ads begin in mid-December, but the preparation in parishes has already begun this week.  There are eight Orientation sessions that will offer all the new aspects of Catholics Come Home Chicago to our 357 parishes.  The Parish Contacts will get materials and supplies so that their parish can join in this major evangelization initiative in the Chicago Archdiocese and the Dioceses of Joliet and Rockford.  Find out who your Parish Contact person is and ask how you can help to bring more Catholics back home.

Remember to:  “Keep the faith, but not to yourself!” – Share the website with a friend today!

Archdiocese of Chicago Releases Summary Report Findings From Their Diocesan Partner Initiative

Information from Responding Parishes Finds Increased Mass Attendance

Chicago, IL (June 23, 2010)– The Chicago evangelization initiative,, has released a Summary Report indicating an increase in Mass attendance following a major media effort this past December and January that included 2,000 commercials that aired on ten local television stations and cable outlets.

The Archdiocese of Chicago’s Office for Evangelization recently released the report showing that between October 2009 and February 2010, average Mass attendance increased 8.1 percent at 269 out of 368 parishes and missions in Cook and Lake Counties that responded to the survey.  The Report noted that the Archdiocesan Office of Research and Planning conducted the special February attendance count at the beginning of Lent, when traditionally more people attend Sunday Mass.

The Chicago Summary Report recaps the results of two separate surveys given to pastors and the designated parish program contact.  A total of 440 surveys from 201 pastors and 239 parish contacts provided the statistics for this report.  The survey evaluations by pastors and parish contacts were considered generally positive, with more than 90 percent of the parish contact people reporting that their parishes were positively engaged in, and enthusiastic about, planning for the initiative.  Additionally, two-thirds of responding pastors suggested that the commercials be used again in the future.

Other survey findings from the 201 responding pastors include:

  • 88 percent think the archdiocese should use media to evangelize in the future
  • 71 percent thought the initiative benefited their parishes
  • 52 percent said there was an increase in confessions

The diocesan partner evangelization initiative was a collaborative effort among the Archdiocese of Chicago and the Dioceses of Joliet and Rockford.  The viewing area for the ads consisted of 20 counties across northern Illinois.

Click here to read the entire Archdiocese of Chicago Summary Report.